Team | Shashi Sinha

Shashi Sinha

Member, Advisory Board

Shashi Sinha, an Indian Executive who is the current CEO – India, IPG Mediabrands, manages the second largest Media Agency Group that includes Lodestar UM, Initiative Media, Interactive Avenues, Mediabrands, BPN, Reprise, Rapport, Cadreon, Orion, Society & Magna Global in India. The group manages approximately 20% of the overall media spend in the country and is widely recognized for it’s strategic approach to media solutions across a wide portfolio of over 100 blue chip clients such as – Samsung, Amazon, Amul, Coca-Cola, Johnson & Johnson.

Shashi is also actively involved in various industry bodies such as the Advertising Standards Council of India (ASCI),the Advertising Agencies Association of India (AAAI),Past Chairman of Audit Bureau of Circulation (ABC),Past President of The Ad Club, Current Chairman of Readership Studies Council of India (RSCI) and the Technical Committee of the Broadcast Audience Research Council India (BARC). He is also an honorable member of the prestigious Facebook India Client Council.

Shashi is an alumni of IIT Kanpur & IIM Bangalore where he was recently conferred the “Most Distinguished Alumni Award”.

An industry veteran with over 30 years of experience, where he has built a highly awarded team of professionals and organizations that today form the country’s leading media network.

There is no better way to thank God for your sight than by giving a helping hand to someone in the dark

Helen Keller

Stories That Inspire

Through The Eyes Of Resilience

In the heart of rural Bihar, Urmila's journey from fading vision to radiant clarity unveils the transformative power of hope and resilience. Urmila Devi is a woman of resilience, born and raised in the quaint village of Maniarpur, Bihar. She toil...

Two Hungry Cows

The wailing cry of 2 hungry cows resonated from an unkempt and broken shed in a remote rural corner of the Narayanpur village in Saran district of Bihar. A little boy could not take it anymore, he had to do something. “What the heck grandpa!...

To See And Work Once Again

At about 47 years of age, Mohammad Kalim Ansari had somehow managed to get all his 4 daughters and 4 sons married. Sadly, after marriage, the children hardly had any time or interest for the poor parents and had nothing to do with Kalim or his wife...

All Those Colourful Glass Baubles

“A dozen of single-coloured ones for rupees 25, a dozen of 12 different colours for 30, and a dozen of sparkly ones for 35,” - announced the lady street vendor, as she walked through the earthen pathways of her village Jagaili in...

My Children… A Curse Or Blessing?

The Noble Laurette Rabindranath Tagore once said that “Every child comes with the message that God is not yet discouraged of men.” Through this famous quote perhaps the great bard wants to encourage us to love and welcome children in...

Guddu Gets Over His Grief

I have given birth to Guddu, but Akhand Jyoti has given my son a new life. - Sounds straight out of a melodramatic film? Well, it's a scene from the movie called 'life', and the characters are very much real. 8-year-old Guddu's mother neither kne...

A Shattered Dream Restored

During my first year of college, I consulted a doctor after having some health problems. Hearing his prognosis shattered my dreams and completely changed my life. - Reflects Ranee Singh with tear-filled eyes. The doctor had told Ranee that...

Restored Vision Thaws Frozen Dreams

Tring, tring… tring, tring… Every afternoon, the sound of a bicycle bell beckoned children into the narrow streets of Line Bazar village in Bihar. Energetic youngsters and wobbling toddlers run towards the chime. With a smile o...

Removing Blindness Of The Mind

One day while she was sleeping, he took a long, red cable and began to strangle her. She woke up, she resisted, tried to escape but in vain. She screamed and shouted, but no one came to help in the dead of night. Finally, he killed her. Twin sist...

Parmeshwar Shah Is An Ideal Example Of How Akhand Jyoti Is Changing Lives Of The Underprivileged

Parmeshwar Shah, a resident of Sursar in Sitamarhi district of Bihar, had left farming several years ago. He lived a happy life with his family of two sons and two daughters, and a caring wife. His elder son was married and living separately with his wife...

Fulamaro Khatoon Has Been Contemplating On Ending Her Life But Then Her Life Took A Different Path. Read How!

At 80, Fulamaro Khatoon prayed she didn’t make it to living another day. She wanted to slash her wrists, hang herself to the ceiling fan and end her life. She wanted to meet God, who she believed lived somewhere up in the sky. She thought she caused...

A Simple Stitch Less Cataract Surgery Makes This Man Stitch Together His Dreams Again!

Rahmat - it is not just any other word that you may randomly come across. It is a collection of letters. Which add up to translate into blessings, kindness, mercy and even prosperity. And for Rahmat Ali, a third generation tailor from Parwaha, it has a di...

A Simple Cataract Surgery Brings Back Colours Of Life

It’s not hard to explain how some people are surviving in certain parts of rural Bihar. Poverty, unemployment and exploitation are common and adding to that is blindness. Many are trying hard to carry on with agriculture like the way they used...

Sona Devi Is Stronger Than Ever

Sona Devi believes there is not much to gather from victory. But there is a lot to learn from defeat. The homemaker from Mohani Tola is an unassuming yet straightforward character. In the 70 years of her life, she has seen a lot of ups and downs. Poverty...

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